Accidental IPBM: The IP Applications Landscape

Today, we find the IPM market in the midst of a fundamental paradigm shift, one in which the focus of intellectual property management as an operational discipline matures from its long-understood structural grounding in prosecution towards a more holistic approach to information management that is tightly integrated with the underlying business lifecycle. As companies begin to mature their operational capabilities with the integration of business stakeholders and drivers into their performance models, there is demand for sophisticated technologies that understand and drive the IPBM (Intellectual Property Business Management) model, and provide both depth and breadth of features and capabilities. 
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Intellectual Property Business Management: A New Paradigm

The evolution of IPM has materialized like building layers: every ascending floor is built upon the foundation of lower floors. In its initial iteration, the use of IPM systems and technologies centralized on the entry of data, most of which was docketing information and information regarding the prosecution and enforcement of specific intellectual assets—most especially patents. After widespread adoption, a new phase emerged in which we sought to expose the information to and involve a wider and more diverse audience. The hallmark of this phase was the increased use of reporting and business intelligence, which gave supervisors, legal management, business leaders and other key stakeholders access to important – and timely – data on the status of assets and the performance of the portfolio. This phase of IPM’s growth also emphasized tools for collaboration among corporate teams, law firms, and other parties involved in the IPM lifecycle, for automating routine processes (a measure of both the drive to efficiency and increasing legal cost and rate pressures), and for the capture and management of innovation and assets. To illustrate this new maturity plane in IP Management, we introduce a new term of art to capture this paradigm shift: Intellectual Property Business Management (IPBM). It is no longer sufficient to manage – nee understand – IP from a purely legal perspective, or on an asset-to-asset basis. Organizations today are now keenly interested in the impact of their IP portfolio have on their business, and vice versa. Notably, IPBM is characterized by an increased demand for greater bottom-line visibility, for insight into operations and performance, and for demonstrable improvements in practice management. In essence, the broadening scope of integrated stakeholders and alignment of interdepartmental interests demonstrates a shift in IPM from a prosecution-based lifecycle to a business-integrated lifecycle. Through the lens of IPBM, the role and effect of people, process, organization and technology within the IP operation are all essential, and data entry and access are frequently commoditized.  The overarching driver and objective of IPBM is the support of core business operations, revenue generation and corporate value with a robust data-driven decision-making program.
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Successful Automation – Sometimes It’s Best to Start Simple

Embarking on a process automation initiative, whether a first foray, retiring an older technology or upgrading existing workflow capabilities, can sometimes be overwhelming for the sheer flexibility and power presented by today’s Business Process Management suites.   These suites are specifically built to manage all manner of process flows from the very simple to the very complex, including data transformations and user interactions that can wholly change the way a firm operates.
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Challenges in Developing a BPM Solution Approach

Business process management, or BPM, is a well-established practice and solution category in the general enterprise technology market.  The human-centric capabilities of BPM—as opposed to back-end, technical process and integration automation—are of particular interest to law firms as they seek ways to improve their work efficiency, resource utilization and client satisfaction.   The emergence and maturity of matter management-oriented solutions in the BPM market has brought a wealth of options to law firms.
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Guiding Principles for Selecting a New BPM Solution

The use of Business Process Management (BPM) systems to automate and streamline operations is an increasingly critical consideration for law firms. Core processes such as new business intake, conflict clearance, check requests, new employee provisioning, lateral intake and expense management are examples of high priority focus areas for BPM.
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Trade Secrets and the New Normal

Important New Guidelines for Employees and Employers Some time has now passed since the Defend Trade Secrets Act (DTSA) was signed into law in May 2016. The DTSA ushered in a broad set of new protections for corporate trade secret misappropriation and – notably – new enforcement mechanisms. Though the DTSA addressed a number of important gaps in law and jurisprudence, it also introduced a number of little known and understood requirements that impose important challenges and obligations on innovation-based businesses.
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Essential Trade Secrets:  Threat and the Common Thread

Question: What do General Motors, Goodyear, Motorola, DuPont and Panera Bread all have in common? While this may sound like the setup for a terrible punch-line, the reality is far from a joking matter. Within the last 10 years, these companies, along with scores of others, have fallen victim to trade secret theft, an increasingly prevalent corporate incursion that puts core corporate assets and  billions in future revenues at risk.
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SNEAK PEEK: WHERE ARE GC's INVESTING?

Hyperion Research is preparing to release our MarketViewTM Report: Enterprise Legal Management for Corporations, updated for 2017.  Incorporating over 500 hours of industry benchmarking, primary interviews, client references and vendor briefings, the report provides an invaluable resource for understanding the leading trends in legal operations.  Our coverage focuses on the solution needs of corporate legal departments of all sizes that are seeking integrated solutions that include modern capabilities in spend management, collaboration, workflow and advanced analytics. 
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Brainstorming is Bad for Business

Ah, the fabulous corporate brainstorming session—you’d be hard-pressed to find anyone in the business world who hasn’t participated on a regular basis. Many people, we suspect, would bemoan their ubiquity but assume that they’re one of those “hate it but it needs to be done” parts of business. The fact is, though, that brainstorming, while a common corporate activity, is not actually the best way to foster creative thinking and new ideas; nor is it the best way to drive strategic business decisions.
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Technology + Work Culture

Today’s advanced technologies are making waves as they create greater business potential for companies and their stakeholders. As they are developed and integrated into the modern workplace, they are not only impacting business in a collective sense (i.e., its ability to generate more revenue), but are also inevitably affecting business culture. We have seen how widespread consumer technologies have the potential to transform society on a number of fronts, but how do advanced business technologies affect professionals, their goals and work priorities?
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